Fox Head Point of Sale

A collection of point of sale items I designed for Fox Head Europe. These were seasonal pieces that were placed in to dealers around Europe. Some were designed specifically to meet a certain stores needs (Giant Bicycles concept store), while others were generic and went out to all dealers.

Wall display units in the Giant Bicycles concept store Madrid:







In store hanging banners:


Table top displays:



Seasonal brand cubes:

fox_cube_pos3 fox_cube_pos2 fox_cube_pos1

28/09/13   TAGS: , , ,

Fox Head Boarshorts Campaign

In 2011 Fox Heads main focus after Motocross was the surf market. As part of our push into this market we ran a number of campaigns. Below if one I created for Magic Seaweed, Europe’s largest online surf portal. The campaign linked back to a microsite that featured the new line of product, and then directed them to an online store. The campaign ran for a month, and during that period online sales of Fox boardshorts increased 60%.

Home Page and Gallery Takeovers:






Page Peel Examples:





28/09/13   TAGS: , , , ,

Deadliest Journeys

I was asked to design a title logo for an upcoming TV show called “Deadliest Journeys”. The show goes through a series of the worlds most dangerous journeys on land and sea, and covers trips both taken on foot and via vehicle. I was asked to use a font that was strong, and could communicate the “epic” nature of the show. I then chose to use geographical lines inside the font to emphasise that these journeys were rough and off the beaten path. I also contrasted the metallic finish of the font against organic background textures showing that the journeys involved both machines and rural means of transport. Finally I added a stamp styled sub heading where the editors could add the names of each episode.

After I handed over the logo to the production guys they animated it so that they could use it in the titles. Im pretty stoked with what they did, and cant wait to see this show on air!


Verb print ad

This is the first print ad for Verb for an upcoming issue of Session Skate Mag. Verb is a new brand in the RSS stable that revolves around skate, music, and art. The idea here was to keep the colours vibrant and fresh so we processed the pics with high contrast and saturation. The focus of all the ads going forward will be on the people involved as they define the brand. Simon Stipcich is a skater on the team and he was the subject for this ad. A simple line of copy highlighting his character (and in turn reflect what the brand is about) finished off the ad. “Simon Stipcich: Skateboarder, creative thinker, aspiring hippie, pushing forward.”

29/01/10   TAGS: ,

Logos 1

These are a few logos Ive done for customers recently. Ive done heaps of logos over the last few years so decided to start posting some of them up here. This is the latest batch and I will post up the older ones as I dig them out of my archives.

27/01/10   TAGS:

Prison Tattoo Munny

This is a custom Munny I’ve been been working on in my spare time. I do a lot of tattoo inspired graphics for KFD and Killer so thought it would be fun to make a Munny that was covered in various tattoos. Working on these little toys is a lot harder then I thought, and I really should have started on a bigger one. At the end of the day though it was a lot of fun and Im keen to work on more of these. Id like to add a few accessories and packaging to this guy at some stage, but for now he is pretty much done.