For this range KFD were looking for something inspired by tattoo art. As a brand KFD is very much a “skate or die” type of company, so I set out to design graphics that conveyed a message that would be relevant to what they are all about. The three slogans I chose were, KFD forever, Death or Glory, and Good Times. After illustrating these three concepts I then flexed them out over the decks and T-shirts.

This was just a fun job I took on for a friend of mine. He wanted a tattoo and asked me to design it for him. I really enjoy working with typography so had a lot of fun putting this one together. I got a bit carried away with all the decorative elements, and by the time I was done my buddy thought it was a bit over the top for him. I still really enjoyed doing it though, so thought Id put it up here in any case.