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<channel>
	<title>Sir Merlin &#187; Design</title>
	<atom:link href="http://www.sirmerlin.com/category/design/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sirmerlin.com</link>
	<description>The online portfolio of Jonathan Sherwood</description>
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		<title>Deadliest Journeys</title>
		<link>http://www.sirmerlin.com/deadliest-journeys/</link>
		<comments>http://www.sirmerlin.com/deadliest-journeys/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 10:55:48 +0000</pubDate>
		<dc:creator>Sir Merlin</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://www.sirmerlin.com/?p=418</guid>
		<description><![CDATA[<a href="/deadliest-journeys/"><img src="http://www.sirmerlin.com/wp-content/uploads/2010/02/DJ_head.jpg"></a>

I was asked to design a title logo for an upcoming show called "Deadliest Journeys". [...]]]></description>
			<content:encoded><![CDATA[<p>I was asked to design a title logo for an upcoming TV show called &#8220;Deadliest Journeys&#8221;. The show goes through a series of the worlds most dangerous journeys on land and sea, and covers trips both taken on foot and via vehicle. I was asked to use a font that was strong, and could communicate the &#8220;epic&#8221; nature of the show. I then chose to use geographical lines inside the font to emphasise that these journeys were rough and off the beaten path. I also contrasted the metallic finish of the font against organic background textures showing that the journeys involved both machines and rural means of transport. Finally I added a stamp styled sub heading where the editors could add the names of each episode.</p>
<p>After I handed over the logo to the production guys they animated it so that they could use it in the titles. Im pretty stoked with what they did, and cant wait to see this show on air!</p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2010/02/DJ_1.jpg" alt="" title="DJ_1" width="550" height="340" class="alignnone size-full wp-image-420" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2010/02/DJ_2.jpg" alt="" title="DJ_2" width="550" height="340" class="alignnone size-full wp-image-421" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2010/02/DJ_3.jpg" alt="" title="DJ_3" width="550" height="340" class="alignnone size-full wp-image-422" /></p>
<p><object width="550" height="309"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9515406&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=9515406&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="550" height="309"></embed></object></p>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Verb print ad</title>
		<link>http://www.sirmerlin.com/verb-print-ad/</link>
		<comments>http://www.sirmerlin.com/verb-print-ad/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 07:21:09 +0000</pubDate>
		<dc:creator>Sir Merlin</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Simon Stipcich]]></category>
		<category><![CDATA[Verb]]></category>

		<guid isPermaLink="false">http://www.sirmerlin.com/?p=414</guid>
		<description><![CDATA[<a href="/verb-print-ad/"><img src="http://www.sirmerlin.com/wp-content/uploads/2010/01/verb_header.jpg"></a>

This is the first print ad for Verb for an upcoming issue of Session Skate Mag. [...]]]></description>
			<content:encoded><![CDATA[<p>This is the first print ad for Verb for an upcoming issue of Session Skate Mag. Verb is a new brand in the RSS stable that revolves around skate, music, and art. The idea here was to keep the colours vibrant and fresh so we processed the pics with high contrast and saturation. The focus of all the ads going forward will be on the people involved as they define the brand. Simon Stipcich is a skater on the team and he was the subject for this ad. A simple line of copy highlighting his character (and in turn reflect what the brand is about) finished off the ad. &#8220;Simon Stipcich: Skateboarder, creative thinker, aspiring hippie, pushing forward.&#8221; </p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2010/01/verb_print_ad.jpg" alt="" title="verb_print_ad" width="550" height="726" class="alignnone size-full wp-image-415" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Logos 1</title>
		<link>http://www.sirmerlin.com/logos-1/</link>
		<comments>http://www.sirmerlin.com/logos-1/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 14:28:20 +0000</pubDate>
		<dc:creator>Sir Merlin</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://www.sirmerlin.com/?p=405</guid>
		<description><![CDATA[<a href="/logos-1/"><img src="http://www.sirmerlin.com/wp-content/uploads/2010/01/Untitled-2.jpg"></a>

I thought Id post up a selection of logos I've done over the last few months [...]]]></description>
			<content:encoded><![CDATA[<p>These are a few logos Ive done for customers recently. Ive done heaps of logos over the last few years so decided to start posting some of them up here. This is the latest batch and I will post up the older ones as I dig them out of my archives.</p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2010/01/sirmer_logos.jpg" alt="" title="sirmer_logos" width="550" height="1090" class="alignnone size-full wp-image-406" /> </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Prison Tattoo Munny</title>
		<link>http://www.sirmerlin.com/prison-tattoo-munny/</link>
		<comments>http://www.sirmerlin.com/prison-tattoo-munny/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 06:22:56 +0000</pubDate>
		<dc:creator>Sir Merlin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Painting]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Vinyl]]></category>

		<guid isPermaLink="false">http://www.sirmerlin.com/?p=322</guid>
		<description><![CDATA[<a href="/prison-tattoo-munny/"><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/munny_head.jpg"></a>

This is a custom Munny I've been been working on in my spare time. I do a lot of tattoo [...]]]></description>
			<content:encoded><![CDATA[<p>This is a custom Munny I&#8217;ve been been working on in my spare time. I do a lot of tattoo inspired graphics for KFD and Killer so thought it would be fun to make a Munny that was covered in various tattoos. Working on these little toys is a lot harder then I thought, and I really should have started on a bigger one. At the end of the day though it was a lot of fun and Im keen to work on more of these. Id like to add a few accessories and packaging to this guy at some stage, but for now he is pretty much done.</p>
<p><img class="alignnone size-full wp-image-323" title="MUNNY1" src="http://www.sirmerlin.com/wp-content/uploads/2009/11/MUNNY1.JPG" alt="MUNNY1" width="550" height="366" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/MUNNY2.JPG" alt="MUNNY2" title="MUNNY2" width="550" height="366" class="alignnone size-full wp-image-324" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/MUNNY3.JPG" alt="MUNNY3" title="MUNNY3" width="550" height="366" class="alignnone size-full wp-image-325" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/MUNNY4.JPG" alt="MUNNY4" title="MUNNY4" width="550" height="366" class="alignnone size-full wp-image-326" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/MUNNY5.JPG" alt="MUNNY5" title="MUNNY5" width="550" height="366" class="alignnone size-full wp-image-327" /></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Highway Collective T-shirts</title>
		<link>http://www.sirmerlin.com/highway-collective-t-shirts/</link>
		<comments>http://www.sirmerlin.com/highway-collective-t-shirts/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 06:40:33 +0000</pubDate>
		<dc:creator>Sir Merlin</dc:creator>
				<category><![CDATA[Clothing]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Highway Collective]]></category>

		<guid isPermaLink="false">http://www.sirmerlin.com/?p=292</guid>
		<description><![CDATA[<a href="/highway-collective-t-shirts/"><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/hc_t_head.jpg"></a>

The Highway Collective is a group of Volkswagen enthusiasts that Im involved with [...]]]></description>
			<content:encoded><![CDATA[<p>The Highway Collective is a group of Volkswagen enthusiasts that Im involved with. There are tons of horrible T-shirts out there with VW&#8217;s on them but we wanted something a little more toned down but fresh at the same time. We decided to print up some shirts of our own and they turned out to be a huge success. Below are some of the prints.</p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/HC_T_1.JPG" alt="HC_T_1" title="HC_T_1" width="550" height="573" class="alignnone size-full wp-image-293" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/HC_T_2.JPG" alt="HC_T_2" title="HC_T_2" width="550" height="538" class="alignnone size-full wp-image-294" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/HC_T_3.JPG" alt="HC_T_3" title="HC_T_3" width="550" height="573" class="alignnone size-full wp-image-295" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/HC_T_4.JPG" alt="HC_T_4" title="HC_T_4" width="550" height="537" class="alignnone size-full wp-image-296" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/HC_T_5.JPG" alt="HC_T_5" title="HC_T_5" width="550" height="613" class="alignnone size-full wp-image-297" /></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Killer Team print ads</title>
		<link>http://www.sirmerlin.com/killer-team-print-ads/</link>
		<comments>http://www.sirmerlin.com/killer-team-print-ads/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 09:45:26 +0000</pubDate>
		<dc:creator>Sir Merlin</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Posters]]></category>
		<category><![CDATA[Killer Ltd]]></category>
		<category><![CDATA[Killer Truck Co]]></category>

		<guid isPermaLink="false">http://www.sirmerlin.com/?p=283</guid>
		<description><![CDATA[<a href="/killer-team-print-ads/"><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/killer_ad_head.jpg"></a>

For this brief I was asked to design two print ads to introduce two of the Killer [...]]]></description>
			<content:encoded><![CDATA[<p>For this brief I was asked to design two print ads to introduce two of the Killer Ltd skate team members. The ads would be run in Session Skateboarding magazine and printed as posters. As the Killer brand is based around a lifestyle I decided to portray exactly that. We shot each rider in and around the Killer warehouse, just taking it easy and doing what they would on a normal day. The photos both portrayed each riders personality really well, and as a result gave a good indication as to what the brand is about. Both team riders also wore Killer T-shirts that were designed by myself.</p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/killer_ad_1.jpg" alt="killer_ad_1" title="killer_ad_1" width="550" height="726" class="alignnone size-full wp-image-284" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/killer_ad_2.jpg" alt="killer_ad_2" title="killer_ad_2" width="550" height="726" class="alignnone size-full wp-image-285" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Revolution Stage Poster</title>
		<link>http://www.sirmerlin.com/revolution-stage-poster/</link>
		<comments>http://www.sirmerlin.com/revolution-stage-poster/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 08:33:39 +0000</pubDate>
		<dc:creator>Sir Merlin</dc:creator>
				<category><![CDATA[Band Merch]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Posters]]></category>
		<category><![CDATA[Revolution]]></category>
		<category><![CDATA[Woodstock festival]]></category>

		<guid isPermaLink="false">http://www.sirmerlin.com/?p=171</guid>
		<description><![CDATA[<a href="/revolution-stage-poster/"><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/rev_poster_header.jpg"></a>

Every year the Woodstock Festival invites Revolution to host their own stage at the event. [...]]]></description>
			<content:encoded><![CDATA[<p>Every year the Woodstock Festival invites Revolution to host their own stage at the event. For woodstock 9 they asked me to design the poster for their stage and I really enjoyed doing it.With Revolution being and activist based company I wanted to have the poster reflect a very DIY feel to it. Their logo which is a raised fist is an iconic image, and I combined it with the music theme by placing a microphone in the hand. Following on with the DIY / Revolutionary them I used red, black,a nd brown inks, as well as adding an aged texture to the overall image. To go with the poster I also did a double sided &#8220;loyalty card&#8221; which had the lineup on one side, and tokens on the other. these were stamped each time a person visited the stage, and prizes were given to supporters who collected all the stamps.</p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/rev_poster_1.jpg" alt="rev_poster_1" title="rev_poster_1" width="550" height="767" class="alignnone size-full wp-image-173" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/rev_poster_2.jpg" alt="rev_poster_2" title="rev_poster_2" width="550" height="491" class="alignnone size-full wp-image-174" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ladies Bicycle Workshops</title>
		<link>http://www.sirmerlin.com/ladies-bicycle-workshops/</link>
		<comments>http://www.sirmerlin.com/ladies-bicycle-workshops/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 07:59:59 +0000</pubDate>
		<dc:creator>Sir Merlin</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.sirmerlin.com/?p=165</guid>
		<description><![CDATA[<a href="/ladies-bicycle-workshops/"><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/LBW_head.jpg"></a>

Gail and Nicola asked me if I would design the logo for their new venture called "Ladies Bicycle Workshops" [...]]]></description>
			<content:encoded><![CDATA[<p>Gail and Nicola asked me if I would design the logo for their new venture called &#8220;Ladies Bicycle Workshops&#8221;. Ladies Bicycle Workshops are events for ladies where they can learn about bicycles, maintenance, and basic bike skills. With it being an all ladies affair I chose to use bright pinks and blues, and used tones to expand the colour pallet so as to keep print costs down. Incorporating elements in the design that communicated what the workshops were about as well as some decorative icons kept the logo both informative and fun.</p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/LBW_logo.jpg" alt="LBW_logo" title="LBW_logo" width="550" height="619" class="alignnone size-full wp-image-167" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Highway Collective web site</title>
		<link>http://www.sirmerlin.com/highway-collective-web-site/</link>
		<comments>http://www.sirmerlin.com/highway-collective-web-site/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 06:54:57 +0000</pubDate>
		<dc:creator>Sir Merlin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Highway Collective]]></category>

		<guid isPermaLink="false">http://www.sirmerlin.com/?p=305</guid>
		<description><![CDATA[<a href="/highway-collective-web-site/"><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/hc_site_head.jpg"></a>

This is a web site design I did for the Highway Collective. The purpose of the site[...]]]></description>
			<content:encoded><![CDATA[<p>This is a web site design I did for the Highway Collective. The purpose of the site was to keep people updated on what the group is doing, show off the merchandise, and also perform as an online mag for people to follow events etc. I built the site around a classic &#8220;WordPress&#8221; layout, and incorporated elements that visually communicated the attitude and up beat feel of the Highway Collective. The site is currently being coded, and as soon as its up I will post links.</p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/hc_site_1.jpg" alt="hc_site_1" title="hc_site_1" width="550" height="734" class="alignnone size-full wp-image-306" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/hc_site_2.jpg" alt="hc_site_2" title="hc_site_2" width="550" height="523" class="alignnone size-full wp-image-307" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/hc_site_3.jpg" alt="hc_site_3" title="hc_site_3" width="550" height="523" class="alignnone size-full wp-image-308" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/hc_site_4.jpg" alt="hc_site_4" title="hc_site_4" width="550" height="523" class="alignnone size-full wp-image-309" /></p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/hc_site_5.jpg" alt="hc_site_5" title="hc_site_5" width="550" height="523" class="alignnone size-full wp-image-310" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fox Winter Spine Session</title>
		<link>http://www.sirmerlin.com/fox-winter-spine-session/</link>
		<comments>http://www.sirmerlin.com/fox-winter-spine-session/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 06:45:41 +0000</pubDate>
		<dc:creator>Sir Merlin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Posters]]></category>
		<category><![CDATA[Fox Riders Co.]]></category>

		<guid isPermaLink="false">http://www.sirmerlin.com/?p=301</guid>
		<description><![CDATA[<a href="/fox-winter-spine-session/"><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/FOX_HEAD.JPG"></a>

This is a poster I did for Fox riders co some time back. Fox has always[...]]]></description>
			<content:encoded><![CDATA[<p>This is a poster I did for Fox riders co some time back. Fox has always been a big supporter of BMX and has always put on kick ass events every year. For this event they wanted to change things up a bit and focussed on a mini ramp / spine competition. They asked me to design the poster for them and this is what I came up with. I was pretty happy with how it turned out, and was also stoked because I used a pic of my buddy (and FOX team rider) Tyrone Bradley blasting a toboggan on it. Old school is cool!</p>
<p><img src="http://www.sirmerlin.com/wp-content/uploads/2009/11/FOX_1.JPG" alt="FOX_1" title="FOX_1" width="543" height="767" class="alignnone size-full wp-image-303" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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