Sir Merlin » Corporate Identity

Deadliest Journeys

Sir Merlin — Mon, 08 Feb 2010 10:55:48 +0000

I was asked to design a title logo for an upcoming TV show called “Deadliest Journeys”. The show goes through a series of the worlds most dangerous journeys on land and sea, and covers trips both taken on foot and via vehicle. I was asked to use a font that was strong, and could communicate the “epic” nature of the show. I then chose to use geographical lines inside the font to emphasise that these journeys were rough and off the beaten path. I also contrasted the metallic finish of the font against organic background textures showing that the journeys involved both machines and rural means of transport. Finally I added a stamp styled sub heading where the editors could add the names of each episode.

After I handed over the logo to the production guys they animated it so that they could use it in the titles. Im pretty stoked with what they did, and cant wait to see this show on air!

Verb print ad

Sir Merlin — Fri, 29 Jan 2010 07:21:09 +0000

This is the first print ad for Verb for an upcoming issue of Session Skate Mag. Verb is a new brand in the RSS stable that revolves around skate, music, and art. The idea here was to keep the colours vibrant and fresh so we processed the pics with high contrast and saturation. The focus of all the ads going forward will be on the people involved as they define the brand. Simon Stipcich is a skater on the team and he was the subject for this ad. A simple line of copy highlighting his character (and in turn reflect what the brand is about) finished off the ad. “Simon Stipcich: Skateboarder, creative thinker, aspiring hippie, pushing forward.”

Logos 1

Sir Merlin — Wed, 27 Jan 2010 14:28:20 +0000

These are a few logos Ive done for customers recently. Ive done heaps of logos over the last few years so decided to start posting some of them up here. This is the latest batch and I will post up the older ones as I dig them out of my archives.

Killer Team print ads

Sir Merlin — Fri, 13 Nov 2009 09:45:26 +0000

For this brief I was asked to design two print ads to introduce two of the Killer Ltd skate team members. The ads would be run in Session Skateboarding magazine and printed as posters. As the Killer brand is based around a lifestyle I decided to portray exactly that. We shot each rider in and around the Killer warehouse, just taking it easy and doing what they would on a normal day. The photos both portrayed each riders personality really well, and as a result gave a good indication as to what the brand is about. Both team riders also wore Killer T-shirts that were designed by myself.

Ladies Bicycle Workshops

Sir Merlin — Mon, 09 Nov 2009 07:59:59 +0000

Gail and Nicola asked me if I would design the logo for their new venture called “Ladies Bicycle Workshops”. Ladies Bicycle Workshops are events for ladies where they can learn about bicycles, maintenance, and basic bike skills. With it being an all ladies affair I chose to use bright pinks and blues, and used tones to expand the colour pallet so as to keep print costs down. Incorporating elements in the design that communicated what the workshops were about as well as some decorative icons kept the logo both informative and fun.

Marcus Maschwitz “Photography”

Jon — Sat, 07 Nov 2009 00:12:13 +0000

My buddy Marcus is a kick ass photographer, and I was real excited when he asked me to design his corporate identity. He was in the process of moving and needed a fresh look and portfolio to show new customers his work. I came up with the idea of keeping the portfolio very minimalist so that it didn’t detract from the photos themselves. I designed a simple logo that would allow folks to see what he did right away, and used a clean font for his name. The idea was to deliver large format glossy pics to potential customers in a high quality black envelope. Each photo would have its relevant info printed on the back, and the envelope its self would have his logo matt foiled on the front. All in all I wanted the package to look very high end and allow all the attention to fall on his pictures as opposed to the portfolio its self. I still get stoked every time I see him do a photo update on his blog and this logo is on the pics.